HI, I’M KATIE!

I design beautiful, usable experiences.

WHY DOES UX MATTER?

You built a great product. But is it the right product?

UX HELPS YOU ANSWER THE RIGHT QUESTIONS.

Your Audience

Your audience has a set of needs and challenges. Do you know what those are? Do you understand why they are?

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The Product

You have something great to offer - whether it’s software, a service, information, or a physical object. Does it address one of your audience’s needs or challenges? Are you sure?

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Your Goals

You want your audience to use or purchase your product. Is it friendly or frustrating to use? Would they recommend it or trash it?

User experience design focuses on learning the intricacies of your audience’s needs, wants, motivations, influences, and challenges and designing the correct experience.