PROCESS

A little of this, a little of that. I'm not strict on which phases I conduct, I adapt the process fit the project.

1. Empathize with Users
   By observation, executing a research plan, surveying users, making competitive comparisons, writing user personas, and creating empathy maps
2. Define the Problem
   With problem statements, requirements definition, storyboarding, referencing accessibility and web standards, and exploring industry trends and best practices
3. Ideate for Solutions
   Through information architecture, planning user flows, drawing rough sketches, mocking up wireframes, and conducting user testing
4. Design the Prototypes
   By crafting pattern libraries, building style guides, prototyping, designing interactions, and user testing
5. Measure the Results
   With analytics, QA tools, user feedback, and enhancement suggestions
6. Iterate with Improvements
   At any stage; before and after release